Nanuk skis

2012                 Nanuk is a manufacturer of freeskis based in Slovakia and the brand’s focus is to create a product that encompasses individuality and uniqueness. The manufacturing process merges precision technology with classic craftsmanship.
Freeskiing involves tricks, jumps, and terrain park features, such as rails, boxes, jibs, or other obstacles. Skis are designed with a more symmetrical shape to make switch ‘backwards’ skiing much easier.

Taking inspiration from backwards skiing the final logo is ambigram – the logo reads the same when it’s inverted.

Client: Nanuk

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